It is hard to overestimate the importance of a comprehensive marketing plan when selling your home.   Maximizing the exposure of your property to buyers suited for your property and their agents is vital for achieving the best possible terms of the prospective transaction for you as a Seller.

I have partnered with Coldwell Banker Residential Brokerage (“Coldwell Banker”) for its international reputation, extraordinary marketing presence and strong leadership.

Founded in 1906 after the great San Francisco earthquake and fire the company sought to provide honest, knowledgeable and trustworthy real estate services to area residents. More than a century later, Coldwell Banker remains the real estate leader due to its commitment to trustworthiness, professionalism, innovation and exceptional customer service.

Coldwell Banker currently ranks as the No. 1 real estate company in sales volume in California outpacing its nearest competitor by a remarkable 375%.   Its global presence with offices in 43 countries and territories around the world offers a truly international network, unmatched by local or regional specialty brokers.  With an estimated 30% of California home buyers coming from outside the county they buy in – and an increasing number coming from out of state – it is important to collaborate with the company that provides connections beyond the local marketplace.  In addition, Coldwell Banker’s affiliates offer mortgage, title, home warranty and relocation services, simplifying the real estate transaction and related issues and further maximizing the exposure of your property to the market.

Our brokerage has a well-rounded marketing strategy, one that crosses all mediums, to ensure that your home is truly being seen by the largest number of potential buyers. Coldwell Banker’s marketing strategy includes:

• Internet Advertising

• Social Media

• Multiple Listing Service

• Print Advertising

• Post Cards and Flyers

• Signage

• Relocation / Referral Network

• Media Relations

• Email Campaign

• Video

Internet Advertising

As previously noted, a vast majority of prospective purchasers in general and particularly in San Francisco resort to the Internet as the key source for real estate information.  Hence, it is imperative to ensure that your home is properly and extensively exposed on the best and most highly-trafficked web sites as well as social media.

Almost every agent will say that he or she has an online marketing strategy, however, there are enormous differences in both the comprehensiveness of such programs as well as the quality of presentation. Coldwell Banker offers a powerful combination of expert real estate representation and a dominant web presence.  It is currently the only residential real estate brokerage offering an exclusive online marketing strategy, as further described below.  Through web syndication, our listings are featured on more than 700 websites around the globe.  Coldwell Banker’s comprehensive Internet strategy includes displaying client’s homes with a detailed property description and multiple professional photos on the leading real estate websites, including:

Coldwell Banker has the following exclusive websites:

• ColdwellBankerHomes.com, which features all homes for sale throughout California and the country, giving your home a massive exposure to buyers locally and across the nation.  Whether buyers are searching from their mobile or tablet device, or computer, they will enjoy all the site has to offer – including homepage featured properties and localized content;

• ColdwellBanker.com is a national website with more than 40 million visitors each year, connecting buyers, sellers and independent sales associates like never before;

• ColdwellBankerPreviews.com features more than 10,000 luxury property listings – an exceptional home inventory that attracts more than two million visitors a year from over 100 countries.

In addition to Coldwell Banker’s powerful network of more than 700 websites, your property will enjoy featured positioning on the most dominant real estate portals today, which together with Coldwell Banker’s resources account for more than 83% of the online real estate market share, such as:

Through Coldwell Banker’s exclusive partnership with these portals:

• Your home, with a detailed description and multiple professional photos, will be shown higher in the search results on www.Homes.com, www.Trulia.com, www.Zillow.com and Yahoo Real Estate

• Your home is estimated to receive at least 60% more leads

• Homes priced at $1 million+ range receive leads at twice the rate of unbranded listings

• Leads are routed directly to your agent’s work phone for immediate response

To summarize, Coldwell Banker is the only residential real estate brokerage to offer this exclusive online marketing strategy, helping your home to be seen by as many online home shoppers as possible.

Social Media

In addition to being the No. 1 real estate brand online, Coldwell Banker is also the most followed real estate company in social media and for good reasons.  It has an impressive array of social media tools designed to engage, entertain and connect with today’s clients and drive those leads directly back to its websites, further exposing the listing.  The Coldwell Banker social network includes:

Multiple Listing Service (“MLS”)

A property listed on MLS has the advantage of being actively marketed to every real estate agent who belongs to the local MLS and through these agents to their vast network of potential purchasers.

Active marketing on MLS usually involves broker tours, open houses and inclusion of the subject property in the MLS download to various popular real estate websites.

Print Advertising

While Coldwell Banker and I invest more in digital mediums, we recognize that print advertising still has a presence in the industry.  Examples of print advertising include original, professionally written and designed materials such as property brochures, property flyers, Just Listed, Open House and Just Sold postcards, Neighborhood Market Update newsletter as well as direct mail campaigns.

Signage

As a premier industry leader, Coldwell Banker maintains a strong company image and preserves high market share through consistent use of the Coldwell Banker Residential Brokerage logo and signage.

Relocation Referral Network

Coldwell Banker, with which I am affiliated as an Associate Broker, is the principal broker for Cartus Relocation (“Cartus”), the No. 1 relocation company worldwide.

Cartus includes 800 firms with nearly 2,900 offices across the globe and represents 67% of the national relocation business, it services nearly 200 of the Fortune 500 companies.

As a global and national leader, Cartus has an extensive database of well-qualified relocation buyers with pre-approved relocation benefits who are ready to buy now and who will be among the first to learn about your home through Coldwell Banker’s affiliation with Cartus.

Media Relations

The Coldwell Banker Public Relations division is one of the most widely respected in the industry.  The group enjoys major hits in such noteworthy publications as the San Francisco Chronicle, San Jose Mercury News, Sacramento Bee, Architectural Digest, Forbes, Wall Street Journal, The Robb Report, California Home & Design and many more.

Top Agent Network

I am a member of the Top Agent Network (“TAN”). a private online community where the verified top 10% real estate agents in local markets collaborate and exchange valuable Non-MLS information.  These advance communications help TAN members sell more homes while attracting more clients