The San Francisco market is competitive for both buyers and sellers.

Maximizing the return on your investment as you are selling your home requires a careful sense of timing and guidance from professionals experienced with current market conditions. As a full-service Associate Broker with Coldwell Banker, I will handle the complexities of your transaction so you have peace of mind throughout the process and get the best return on your investment. Here are some of the benefits I offer on your behalf.

Staging

prepare YOUR HOME TO HIGHLIGHT ITS MOST COMPELLING FEATURES

• Home preparation consultation includes a list of trade professionals, including stagers, who help prepare your home for sale.

Disclosure

USE PRE-SALE REPORTS AND INSPECTIONS TO REMOVE ALL CONTINGENCIES IN ADVANCE

• Arrange and attend all pre-sale inspections (representing seller’s interests).

• Develop hard copy and online disclosure packages.

Pricing

SET AN ASKING PRICE THAT is strategically suited to your objectives

• Research and determine market value through precision pricing process.

• Prepare a Comparative Market Analysis to offer relevant data points and utilize my personal "jury of executive opinion" comprising agents who recently sold comparable properties who will offer additional input on pricing.

Marketing

CHOOSE THE FIRM WITH DOMINANT MARKET SHARE AND WEB PRESENCE

• Determine proper signage for the property.

• Order professional photography for your property.

• Create a virtual tour and single-property website.

• Enter property listing on the local Multiple Listing Service (MLS) and syndicate your listing to more than 700 of the country’s top real estate websites.

• Create a compelling brochure highlighting the features of the home.

• Create and distribute a Just Listed postcard.

• Promote to Top Agent Network; announce at office and regional meetings.

• Utilize Relocation Referral Network to promote your home to relocating buyers from around the country.

• Host Broker’s Tuesday Tours and weekend open houses.

• Schedule showings and show property to potential buyers.

Negotiation

CHOOSE A TOP-RANKED, highly experienced AGENT WHOSE JUDGMENT YOU TRUST, who will:

NEGOTIATE OFFERS/ACCEPTANCE

• Schedule offer presentation with seller and present offer(s).

• Explain ramifications relating to terms.

• Negotiate terms on behalf of seller.

• Organize and tender copies of offer, counter offer and addendums to appropriate parties for ratification.

manage THE ESCROW

• Deliver completed contract to both parties involved in the contract.

• Deliver completed contract to lender.

• Coordinate and attend all inspections.

• Negotiate post inspection findings.

• Resolve problems and challenges relating to property condition.

• Coordinate appraisal appointment.

• Coordinate and attend the signing at closing at the title company.

• Work with seller on organizing moving and utility shut-off.

• Arrange and attend buyer’s final walk through.