Buying or selling a home, condominium, or multi-unit residential building in one of San Francisco’s better neighborhoods has become an expensive, complicated, and competitive undertaking.

It can often require contacts, financial acumen, legal awareness, and negotiating skills of a chief executive in mergers and acquisitions.

The laws of supply and demand have made this city one of the most expensive in the world.   A residential real estate transaction will frequently reach into the millions of dollars.

With a personal investment of that magnitude, many successful people prefer a real estate broker offering the same level of performance, intellectual rigor, and attention to personal service more typically found in law, investment banking, and similar professions.

Naomi Glass and the Coldwell Banker Previews Program provide that option.

Naomi’s Method

The heart of Naomi’s method is a combination of several important factors:

• in-depth market knowledge and experience;

• an unusually high level of personal service;

• an extensive, influential network of contacts;

• rigorous financial analysis;

• keen awareness of the changing legal, tax, and regulatory environment;

• negotiating skills particularly suited to the complexities of residential real estate in today’s economic climate;

• efficient, thorough escrow management;

• extensive follow-up after the sale or purchase;

• back-up and support from the Coldwell Banker Previews Program.

Every transaction is handled personally by Naomi.  The result is a more detailed and thorough approach to the acquisition or sale of your home.

Whether you are a buyer or a seller, the latest computer technology supports and streamlines every phase of your transaction.  Communication is comprehensive and intelligently organized for your review.  Action steps are well planned to suit your schedule.

Naomi brings to all of her clients standards of trust, skill, and understanding which are at the top of the market in which she works.

About Naomi Glass

Professional Experience

Naomi is a Previews Elite agent who has consistently been one of the two top Agents in Coldwell Banker's San Francisco office from 1997-2015 and has been a trusted real estate advisor to knowledgeable clients for over 30 years. Her speaking engagements on "How to Buy or Sell a Home in San Francisco" have included the alumni(ae) associations of Stanford, Harvard, and Princeton Universities. After receiving her MBA degree from Harvard, she started a private real estate agency to provide premium services for urban professionals seeking a higher understanding of insight and performance than offered by typical real estate agents. Within a few years, the firm became one of the most highly regarded independent brokers in San Francisco.

In 1996, Naomi joined Coldwell Banker to take advantage of the new technology that has been leading the company's impressive market dominance. That move has been warmly endorsed by her clients, whose satisfaction and loyalty have enabled her to consistently place among the top 1% of approximately 5,000 Coldwell Banker agents throughout the entire Northern California region. As an International President's Elite agent specializing in luxury property, she is at the highest level of performance at Coldwell Banker and ranked in the top tier of Northern California Agents.

Naomi is a frequent lecturer on “How to buy or sell a home in San Francisco and get the right mortgage.”  Her speaking engagements have included these groups:

• Harvard Business School Alumni Association

• Stanford Business School Association

• The Harvard Club of San Francisco

• The Princeton Club of San Francisco

• Various law firms and other institutions

Professional Philosophy

Today, buying or selling a home in San Francisco requires the savvy of a CEO. When representing buyers, Naomi interprets this to mean (i) finding that special residence which meets the buyer’s targets through insightful analysis of available and off-the-market listings as well as tips from our personal network, (ii) crafting a winning strategy to defeat or pre-empt the intensely competitive multiple offers, (iii) securing the most advantageous financing, and (iv) negotiating the optimum price and terms. For sellers, it means achieving the highest price and shortest close from a pre-approved and contingency-free buyer. Naomi’s carefully orchestrated marketing effort eliminates doubt, inefficiency, and risk, and is regarded among top agents as the standard in San Francisco's real estate community.

Personal Background

After graduating from Harvard Business School, Naomi moved to California from her home in NYC, and raised her two sons here. The eldest is the CEO of a VC-backed real estate start-up, Zumper.com. He speaks three languages and graduated from UC Berkeley with a B.A. in Political Economy. His brother is a graduate of UC Davis, with fluency in Mandarin and French, and is currently a newspaper reporter in the Midwest. Our family speaks French and we have a home on the Cote d'Azur where we spend summers. We have been active real estate investors in San Francisco residential income property. Since 1980, Naomi has also owned vacation property at The Sea Ranch on the Sonoma coast as well as a home and vineyard in the Napa Valley where Naomi represented numerous clients in the purchase of residential and vineyard property. With our leisure time we enjoy wine making and family travel. Naomi is fluent in French and English.

To enquire further about buying or selling a home in San Francisco, please contact Naomi at:

Naomi Glass

Trusted real estate agent and advisor to knowledgeable clients since 1980.

The Coldwell Banker Story

Naomi has partnered with Coldwell Banker Residential Brokerage (“Coldwell Banker”) for its international reputation, extraordinary marketing presence and strong leadership.

Founded in 1906 after the great San Francisco earthquake and fire the company sought to provide honest, knowledgeable and trustworthy real estate services to area residents. More than a century later, Coldwell Banker remains the real estate leader due to its commitment to trustworthiness, professionalism, innovation and exceptional customer service.

Coldwell Banker currently ranks as the No. 1 real estate company in sales volume in California outpacing its nearest competitor by a remarkable 375%.   Its global presence with offices in 43 countries and territories around the world offers a truly international network, unmatched by local or regional specialty brokers.  With an estimated 30% of California home buyers coming from outside the county they buy in – and an increasing number coming from out of state – it is important to collaborate with the company that provides connections beyond the local marketplace.  In addition, Coldwell Banker’s affiliates offer mortgage, title, home warranty and relocation services, simplifying the real estate transaction and related issues and further maximizing the exposure of your property to the market.

Our brokerage has a well-rounded marketing strategy, one that crosses all mediums, to ensure that your home is truly being seen by the largest number of potential buyers. Coldwell Banker’s marketing strategy includes:

• Internet Advertising

• Social Media

• Multiple Listing Service

• Print Advertising

• Post Cards and Flyers

• Customized Signage

• Relocation / Referral Network

• Media Relations

• Email Campaign

• Video

Coldwell Banker offers a powerful combination of expert real estate representation and a dominant web presence.  It is currently the only residential real estate brokerage offering an exclusive online marketing strategy, as further described below.  Through web syndication, our listings are featured on more than 700 websites around the globe.  Coldwell Banker’s comprehensive Internet strategy includes displaying client’s homes with a detailed property description and multiple professional photos on the leading real estate websites.

For further details regarding Coldwell Banker’s marketing and related issues as well as Naomi’s Marketing Plan, please refer to the “Marketing Features” section of this website.

This information is provided courtesy of Coldwell Banker Residential Brokerage